I’m Rachel, the illustrator behind Yellow Tiger. Collaborating with clients to create purpose-driven projects is what I love to do most. Clients like my strong communication and consistent on-time delivery of unique creative solutions. My expressive illustrations are playful, contemporary and accessible.

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Growing up in Devon, I moved to London in 2006 to study at Central Saint Martins and Goldsmiths, University of London. After 9 colourful unicorn-filled years as a graphic designer at stationery brands including Paperchase, Yellow Tiger was born. 

I’ve created illustrations and designs for children's books, clothing, schools, theatre productions, social enterprises, greeting cards, art prints and animated gifs. In 2021 I completed a formative and invaluable Association of Illustrators Mentorship with Jenni Sparks, leading me to prioritise personal work, creative play and giving me energy and inspiration for new projects.

Creating distinctive work in a thoughtful way is central to my practice. I work one on one with my clients and exchange ideas and feedback at each stage of the project. Regular client feedback enables me to review my performance and continually grow. I’m responsible for all daily operations, marketing, process development, project management, and client relations.

I’m committed to becoming anti-racist in all areas of my life, which right now means actively learning and engaging with Black history, conversations with my family, supporting Black businesses, choosing fonts from Black designers, including Black characters in my illustrations, and investing time and money into equality and diversity.

A few fun facts about me: 

I love music and always have a CD on repeat in my studio.

I’m bisexual.

Outside of the studio, I can be found unleashing my creativity playing piano or mixing cocktails.

I’m a single mum.

Inspiration comes from everywhere, from wildflowers to stickers on lamposts.

Some of my favourite things are lego, swimming, and coffee.