Event Branding - All In Your Head
I loved designing the event branding and marketing for the All In Your Head theatre production. This is a one-woman show based on real women’s accounts of coercive control and domestic abuse. All In Your Head is written by Safaa Benson-Effiom and presented by Lucy Dear.
I worked collaboratively with Lucy to create event branding for the show, starting by creating 3 concepts based on our initial meeting. We decided to develop a concept that incorporated existing imagery created by a domestic abuse survivor. I created a bold logo with bright colour, hinting at the strength of the content in the show. Following this, I created a series of instagram templates for marketing, a post-show support leaflet, and flyers for different performances of the show. For the stage preview we added bright yellow to emphasise that this was different to the initial online experience.
Project completed August 2021.
“Rachel was open and flexible to the needs and vision for the project, and offered a number of options in clear way so I could choose what I felt fitted my product best.”
Lucy Dear, August 2020
“Rachel was great at creating products for our project and responding quickly to feedback. We were really happy with the overall design of our marketing elements - and it felt great to have a go to person to go back to who understood the project, the ethos and the house style.”
Lucy Dear, February 2021
“The design fit a very specific brief and gave the production a very professional and edgy look and feel. It really elevated the show and gave it a distinct identity.
Working with Yellow Tiger really elevated our work. We had a stand out brand identity and it made all the difference.”
Cheryl Ndione, February 2021
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