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Service User Marketing - Footprints Project

Repeat client and non-profit organisation Footprints Project approached me to create this flyer design for their service users. It was important to create icons for the service user leaflet as many people in prison have a low reading age.


We started the project with a briefing meeting, which gave me a good understanding of the purpose of the flyer as well as the deadlines and budget constraints of the project.

I started by sketching and presenting ideas for the 13 icons that were needed, and then discussing with the client which direction they preferred. I illustrated the icons with pen and converted them into vector paths in illustrator for ease of use.

In keeping with the brand feel, fonts and colours, I designed this flyer and took on board client feedback and copy changes before sending all assets to the client on time.

Project completed June 2021.

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